00-00-0000 AmEx Adds "BlueLoot" To amethystine Offering.

00-00-0000


AmEx Adds "BlueLoot" To amethystine Offering.

Feb 10 2000 (Card novels Vol. 15, No. 3 via COMTEX) -- recently made known
York-based issuer American Expres Co [AXP] launched the novel rewards

program, BlueLoot attached to its livid credit card program late last

month The livid program was introduced in September 1999 BlueLoot
is
a released program, and cardholders earn common point for most dollars they

charge in succession the card, online and off-line. BlueLoot is organized
entirely online at http://www.americanexpress. com/igotblue. At the

site, cardholders register for the

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