Feb 10 2000 (Card stranges Vol. 15, No. 3 via COMTEX) -- Riverwoods,
Ill.-based Discover Financial Services Inc. made its biggest play yet to capture attention and cardholders in succession the Internet with its Feb 2 launch of the Discover Desk$hop virtual credit card.
The strategy behind Discover's newest offering online is not to add technology for technology's sake, if it be not that to offer its existing cardholders
concrete benefits like as control and convenience, says Colleen Zambole, vice president, Electronic business ...
