Card moderns 02-23-2000 7 Alternative Media Marketing Programs That Slash Customer Acquisition costlinesss Volume: 15 Number: 4 ISSN: 08940797 Publication Date: 02-23-2000 Page: 1 Type: Periodical Language: English Top 10 or bottom 20 prime or subprime.

Card moderns

02-23-2000

7 Alternative Media Marketing Programs That Slash Customer Acquisition costlinesss

Volume: 15
Number: 4
ISSN: 08940797
Publication Date: 02-23-2000
Page: 1
Type: Periodical
Language: English

Top 10 or bottom 20 prime or subprime, issuers are trying to beat the rising sumptuousness of acquiring cardholders. Meanwhile, marketers continue to canvass the same lists, annoying cardholders with too long mail or merely trading cardholders back and forth between portfolios.

Direct-mail reply rates are down (CN, Dec 29 1999) to les than 1 percent in the third quarter of 1999 while

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