Card of the present days 02-23-2000 Discover's novel Brand Initiative Written Now In "Brick And Mortar" Volume: 15 Number: 4 ISSN: 08940797 Publication Date: 02-23-2000 Page: 1 Type: Periodical Language: English Just when branding in the credit card industry threatens to become entirely too abstract.
Just when branding in the credit card industry threatens to become entirely too abstract, along results Discover Financial Services (MWD) with a strategy that is entirely formed by admixture - in a manner of speaking.
The Riverwoods, Ill.-based card network is joining The Mills Corp. of Arlington, Va., to create the first-ever naming rights partnership in the shopping center industry.
