00-00-0000 Third Quarter dioceses Rock-Bottom Mail Response Rates Jan.

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Third Quarter dioceses Rock-Bottom Mail Response Rates

Jan. 04 2000 (CARD recently made knowns Vol. 14, No. 25 via COMTEX) -- "Platinum

Burnout" Cited As Contributing Factor

The nationwide rejoinder rate of less than individual percent for new credit

card tenders caught researchers off guard during the third quarter
of
1999 allowing mail volumes dropped over the same period.

"The depressed response rate was a surprise," says Julia Beaver, vice

president of competitive tracking services at BAIGlobal Inc., the

Tarrytown, N.Y.-based market research firm

...